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Shape In Mind · Cape Town 🇿🇦 · Liam Burke · Hons Psychology · Clinical Nutrition
Shape In Mind.
Perform at your peak.
The psychology of nutrition, simplified. Expert coaching for weight loss, sports performance, and body composition — powered by the Juicy Tracker app.
Liam Burke · Sports & Performance Nutrition | Michaela Swart · Weight Loss & Wellness
Consultations are subject to availability — start with the free Juicy app and reach out when you're ready to take the next step.
Free Juicy Tracker app · No credit card required · liam@shapeinmind.com · 084 668 0007
Nutrition support built
around real people.
Shape In Mind brings together nutrition, psychology, and practical coaching to help you feel stronger, healthier, and more confident in your body. Whether your goal is performance, weight loss, or everyday wellbeing, you’ll be supported with a plan that fits your life.
Founder Liam Burke holds credentials in Psychology (Hons) and Clinical Nutrition (Dip), bringing almost 10 years of experience across sports performance, weight management, mental wellbeing, and chronic conditions.
Michaela Swart is a qualified Nutritionist who holds an Honours degree in BSc Nutrition from St Mary’s University in London, where she also worked for several years. Her warm, practical approach helps clients make lasting changes without putting life on hold.
Hons
Psychology
Dip
Clinical Nutrition
100%
Personalised approach
Liam Burke
Founder · Shape In Mind
Hons Psychology · Clinical Nutrition · Cape Town
Meet the team
Liam Burke
Sports & Performance Nutrition
Hons Psychology · Clinical Nutrition
Founder of Shape In Mind. From fuelling clients up Kilimanjaro, to Robben Island crossings, to managing weight cuts for EFC fighters — if there's a performance goal on the line, Liam is your coach. He blends sports nutrition with psychology to get athletes fuelled, lean, and mentally ready when it counts most.
Michaela Swart
Weight Loss · Health & General Wellness
BSc Nutrition (Hons)
Michaela is our weight-loss expert — and living proof that healthy living should feel good, not punishing. She helps clients lose weight sustainably, build habits that actually stick, and feel better day to day, without cutting out the foods they love. Expect warm, judgement-free coaching, plenty of practical tips, and a plan built around your real life. When she's not with clients, you'll usually find her somewhere up a Cape Town mountain.
Built for performance.
Designed for you.
Every program is personalised — no generic meal plans, no one-size-fits-all approach.
Weight Loss
Shape In Mind was founded on this program. Whether you need to lose a few or many kilograms, our personalised approach blends nutrition science with psychology to create sustainable, lasting results. Led by Michaela Swart, BSc Nutrition (Hons).
Performance Nutrition
Unlock your full potential with a tailored approach that enhances performance, boosts energy, optimises body composition, and strengthens your mindset. Expert coaching built around your unique goals. Led by Liam Burke.
Sports Nutrition Counselling
Customised consultations covering injury recovery nutrition, weight management, anti-inflammatory diets for joint health, race-day fueling strategies, and optimised meal planning for peak performance. Led by Liam Burke.
Mission Statement
"At Shape In Mind, we empower individuals to unlock their full potential by uniting nutrition, psychology, and sports science. Through evidence-based strategies and a deep understanding of the mind–body connection, we help people build sustainable habits, achieve peak performance, and live a life of balance, health, and purpose."
Your free food tracker.
Built for SA athletes.
Liam's clients use the Juicy Tracker app — a free food logging tool built around the Juicy Points system, with 1 000+ South African foods. Track your nutrition, hit your protein targets, and share your progress when you're ready.
- Juicy Points system — a smarter way to score food
- 1 000+ SA foods including local favourites
- Training day vs rest day modes
- Daily protein & macro targets
- Streak tracking & achievement badges
- Share your food logs with Liam directly in the app
- Zero-point hero foods — eat more of what fuels you
- Free — forever
Today · Training Day
Your Daily Log
Chicken breast (220g)
Protein Hero 🏆 · 242 kcal
Biltong (60g)
Zero points ⚡ · 156 kcal
Sweet potato (200g)
Lunch · 172 kcal
Greek yoghurt (175g)
Snack · 100 kcal
Real people. Real results.
"Lewis "Porcupine" Mataya — MMA rising star across Africa — trusts Shape In Mind to fuel his elite performance. From weight management to fight-day nutrition strategies, Liam's psychology-backed approach keeps Lewis sharp, lean, and dominant in the octagon."
Lewis "Porcupine" Mataya
Peak performance nutrition for MMA competition
"Dropping from 30+% body fat to 13% body fat in just 6 months! Liam created a simple, quick, and effective meal plan that made all the difference. He is the missing piece if you're struggling to lose weight."
Gerard C. Haydricks
30% → 13% body fat in 6 months
"From first-time mom struggling to fit into my clothes, to back at my pre-mom weight in a month and a half. Not only do I feel great inside, but I have my confidence back. Best investment ever!"
Sade Roseline
Back to pre-pregnancy weight in 6 weeks
"Liam didn't just hand me a generic meal plan. He took time to understand my lifestyle, challenges, and mindset. It's rare to find a nutrition specialist who genuinely cares about your overall well-being."
Stacey C.
Sustainable habits, lasting results
Ready to perform at your best?
Start tracking your nutrition for free with the Juicy app — and get in touch with Liam to build your personalised program.
Get in touch
Ready to start your journey? Reach out directly.
084 668 0007
Call or WhatsApp
Kirstenhof, Cape Town
18 Rose Avenue Mews
By appointment only — no walk-ins