Shape In Mind
The psychology of nutrition, simplified.
Our Services
Weightloss
Whether your needing to lose a few or more kilograms, we’ve got you covered! Weight loss is our specialty and Shape In Mind was founded on this program alone.
Performance Nutrition:
Unlock your full potential with a tailored approach that enhances your performance, boosts energy, optimises body composition, and strengthens your mindset. Our program offers expert nutrition coaching, personalised to your unique goals. We provide support as you navigate our proven nutrition systems, guiding you to transform new habits into lasting lifestyle changes.
Sports Nutrition Counselling:
Consultations are customised to your needs, offering guidance on optimal nutrition for injury recovery, weight management, and achieving a healthy body composition. We give advice on anti-inflammatory diets for joint health and strategies to enhance performance through optimised meal and snack planning, including race-day fueling. Your current diet and activity levels will also be evaluated to identify areas for improvement.
SIM KIDS
Our programs are not just for adults, we help kids make better food choices and feel more confident in themselves.
CEO: Liam Burke
Liam Burke, founder of Shape In Mind, holds an Honours
degree in Psychology and advanced qualifications in Clinical Nutrition. By merging these two fields, Liam offers a unique, integrated approach to health that addresses both the mental and physical sides of wellness.
With years of experience working with clients in areas such as sports performance, weight management, mental wellbeing, and chronic conditions, Liam is passionate about helping people build habits that last a lifetime.
What people are saying
“Wow—dropping from 30+% body fat to 13% body fat in just 6 months! I can’t express enough how grateful I am for Liam and his ability in creating a simple, quick, and effective meal plan that made all the difference.
I really got motivated when my kid told me “daddy now your stomach is going down and mommy stomach going up (being pregnant of course).”
Liam is the missing piece if you struggling to lose weight, there is just so much value in his program I definitely recommend getting in touch with him..”
Gerard C. Haydricks
“Being a first time mom and not being able to fit into any of my clothes as well as trying to get my body back into shape had been a real challenge for me, up until I met Liam.
He is an incredible coach, from the very first consultation to all the check ins and motivation, keeping you in a positive mindset always….I can honestly say this was the best investment ever!
After about a month & half of being on the eating plan Liam advised for me, I went back to my pre-mom weight which was amaaaazing!
Not only do I feel great inside, but I have my confidence back.
If you are wanting to get healthy, back in shape or gain some confidence Liam is the guy to go to! I cannot Thank you enough!
Looking forward to seeing the continued results!”.
Sade Roseline
“I had the privilege of working with Liam Burke since February 2024, and I can’t emphasize enough how transformative the experience has been. As someone who had previously struggled with fad diets and minimal results, I approached Liam seeking a sustainable solution for weight loss and healthier eating habits.
From the get-go, Liam’s approach stood out. He didn’t just hand me a generic meal plan; instead, he took the time to understand my lifestyle, challenges, and even my state of mind. It’s rare to find a nutrition specialist who genuinely cares about your overall well-being, but Liam does just that.”
Stacey C.
Mission Statement:
At Shape In Mind, we empower individuals to unlock their full potential by uniting nutrition, psychology, and sports science. Through evidence-based strategies, personalised guidance, and a deep understanding of the mind–body connection, we help people build sustainable habits, achieve peak performance, and live a life of balance, health, and purpose.
Here’s where you can find our practice:
Check Out Our Latest Blogs:
Contact us
084 668 0007
liam@shapeinmind.com
18 Rose Avenue
Rose Avenue Mews
Kirstenhof
Cape Town
7966
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